A regional service business had a website that scored well in design but generated almost no enquiries. The site was beautiful and silent — common combination.
What was wrong
No clear conversion path on any page. No content addressing the specific searches their customers were doing. And — the killer — a contact form that took 14 fields to complete.
search Where we started
SEO foundations (schema, metadata, sitemap), one focused conversion path per page, contact form reduced to 4 fields with the rest captured in the follow-up call.
Enquiries tripled in 90 days. The site itself only changed cosmetically — the wins came from the foundations underneath and the friction we removed from the form.